The 7 steps to choosing the right video agency

If you are looking for video production services in the Princeton, NJ area there are a few things you will want to keep in mind when looking for a company to work with. The right company should be a good fit for your needs. They should be great at communicating and take the time to understand you and your customers, they should match your brand image in both content and quality, and they should help you form an effective marketing strategy to make sure the right people see your video.

Here are 7 steps that will help you pick the right company to work with for video production in Princeton, NJ.

1. Understanding Your Needs

The most important step comes first. Before you can make an informed decision about what company can best serve your needs, you should know what you really need. Do you need more foot traffic, more website visitors, a higher sales conversion rate, or more newsletter subscribers? Take the time necessary to figure this out because it will inform the rest of the process.

2. Establish a Budget

It might seem a little bit odd to establish a budget at step 2. Why not just find the companies you like and see who offers the lowest quote? Video production is an art, not an off-the-shelf solution. It is important that you know how much you can allocate to the project before you start because video production companies will need to have a ballpark figure in order to understand what you are looking for. Additionally, different companies may specialize in different budget ranges. This can help you narrow your search. If you want to learn more about video production pricing, we suggest checking out our article on pricing.

3. Research Local Companies

Looking for a local company is a great place to start. If you can find a good fit for your project locally you will experience lower travel fees and it will be easier for the company to fit you into their schedule in a timely fashion. Google searches, local directories, social media, and referrals are great places to start. When you get to this point we recommend that you check out our website at pollenpr.com.

4. Review Portfolios and Case Studies

Now for the fun part: reviewing portfolios! Every video production company will have a webpage dedicated to their past work. This will give you insight into the style, quality, and creativity of the company. You should be looking for portfolios that showcase a variety of work, original thinking, and a level of quality that you would expect in your own marketing content. If you want an example of what this looks like you can check out our portfolio here.

5. Interviewing Potential Companies

Now that you have reviewed the work from the local video production companies it is time to reach out to the ones that you like. When interviewing companies make sure you keep your needs in mind and ask each company how they will meet your needs. Make sure that you give each company a budget range so that they don't have to read your mind to make a reasonable quote. Your goal should be to make a mutually beneficial transaction. Keep in mind that you want to pick a company that you can build a long-term relationship with so look for companies that understand your brand and demonstrate exceptional communication and professionalism.

6. Comparing Quotes and Services

Make sure you are paying for what you need and not what you don't. This may not mean going with the cheapest quote. You should look for quotes that are all-encompassing so that you don't end up paying hidden fees. These quotes will include pre-production, production, and post-production. They should also allow for a certain amount of revision to the deliverables. More professional companies will tend to have more specific terms in their quotes and proposals than less professional ones.

7. Making Your Decision

Now it is time to make your decision. Work with the video production company that will fit your needs, be a pleasure to work with, and return the greatest value on your investment!