Pollen Blog

If your brand is exploring how to effectively leverage video, there are 3 videos that you should start with. When made well and used properly, these three videos will work in concert to enhance …

Distribution. Often, marketing teams spend weeks planning what they want to film, how it should look, and who should be in it, only to consider where it will go as an afterthought. Distribution is …

A great video interview isn't just about what the person says—it's about where they say it. The location sets the tone, highlights a brand’s image, and determines how the audience experiences the story. When …

Most organizations don't factor in the true cost of in-house video. It's not just about buying equipment, it's about what you're trading away and who you have on your team. When it comes to …

Most brands build their marketing backwards. They start at the top of the funnel, focusing on awareness through social posts and ads before they've established what they want people to do, feel, or believe …

One of the biggest misconceptions in video production is that bigger budgets make better videos. They don't. What matters is the story you tell. Here's why: 1. A compelling story outperforms expensive visuals every …

Not every video should "sell." In fact, the most powerful videos rarely do. Video is an incredibly powerful tool for communicating depth and complexity while remaining easily distributable. The real ROI comes from leveraging …

Most organizations can film basic content in-house—and often should, but we see three recurring mistakes that cost teams time, impact, and credibility. 1. Overestimating bandwidth and expertise Marketing teams are already stretched thin. Video …

FOR IMMEDIATE RELEASE Princeton, N.J. — Oct. 28 — Pollen Productions is proud to announce that its recent documentary on the Dempster Fire Training Center in Mercer County has been selected for the 2025 …

FOR IMMEDIATE RELEASE Princeton, N.J. — Sept. 29 — Pollen Productions has released a short documentary film revealing a day in the life of new recruits at the Dempster Fire Training Center in Mercer …