Latest in: Marketing Strategy
We are entering an era where content is prolific and credibility is scarce. AI can now generate convincingly realistic videos, images, and voices in seconds. As a result, audiences are becoming far more skeptical …
Learn about how "real video" fits into the marketing mix in a generative AI world. Use real video to drive real results and AI to cut costs.
If your brand is exploring how to effectively leverage video, there are 3 videos that you should start with. When made well and used properly, these three videos will work in concert to enhance …
Distribution. Often, marketing teams spend weeks planning what they want to film, how it should look, and who should be in it, only to consider where it will go as an afterthought. Distribution is …
Most organizations don't factor in the true cost of in-house video. It's not just about buying equipment, it's about what you're trading away and who you have on your team. When it comes to …
Most brands build their marketing backwards. They start at the top of the funnel, focusing on awareness through social posts and ads before they've established what they want people to do, feel, or believe …
One of the biggest misconceptions in video production is that bigger budgets make better videos. They don't. What matters is the story you tell. Here's why: 1. A compelling story outperforms expensive visuals every …
Not every video should "sell." In fact, the most powerful videos rarely do. Video is an incredibly powerful tool for communicating depth and complexity while remaining easily distributable. The real ROI comes from leveraging …
Summary This guide helps you plan the best possible questions for your testimonial video interview by discussing how generic questions kill authentic testimonials, the four question categories that uncover compelling stories, advanced questioning techniques …
Nonprofits win hearts when they make impact visible. Video does that faster than anything else: it shows the stakes, the people, and the change—clearly and credibly. We’re Pollen Productions, a video team that helps …